From Afrinnovator.com, an interview with GTBank on their use of social media…
A few weeks ago Afrinnovator featured GTBank, the Nigerian bank that is pushing it’s use of New/Social Media as a way of building it’s brand and connecting with it’s clients (or in this case audience).
GTBank are clearly trend-setters for corporations in Africa. We found it interesting that a bank had spent so much effort and gone to so much detail to create a strong online brand presence on social networking sites such as Facebook and Twitter.
So what did we do? Well, we did the obvious thing! We sought an interview with GTBank on their use of social media (don’t you just love us!)… why would a bank want to use Social Media? Are their efforts bearing any fruits? What lessons have they learnt along the way?
Lola Odedina, the Head, Communications & External Affairs at GTBank, oversees the Brand Management, Media Relations & New Media development for GTBank & all subsidiaries. She answered these and other questions regarding this innovative use of ‘social tools’ to enhance her company’s brand.