Wilfred Mutua Mworia's (Old) Blog (Now at Afrinnovator.com)

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Information for tech enthusiasts, hobbyists, devs, tech startup founders and tech entrepreneurs

Afrinnovator

I’m blogging at  http://afrinnovator.com! And follow via Twitter for updates on Innovation, Entrepreneurship, Technology, Africa (One of CNN’s Top 10 ‘African Tech Voices to Follow’ on Twitter by CNN’s AfricanVoices!).

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TED 2010 Nairobi Screening

Last Saturday (13th February), the last day of this years TED, for the first time ever, local youths in Kenya (some from the Kibera slums) were entreated to the live TED experience via webstream.The event was held in the building where the Acumen Fund is based in the parking lot (cool huh!) The original venue was in Kibera but at then it had to be moved at the last minute due to logistical reasons… [Read the whole story and see more photos on Afrinnovator.com]

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Hard Talk on Entrepreneurship

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TED 2010 Comes to Kibera

That would be quite an amazing thing now wouldn’t it! TED being held in the largest slum in Africa.

Well, Suraj Sudhakar, the guy who brought us TEDxKibera in 2009 is at it again and this time he wants to bring TED 2010 live to Kibera and the youth of Kibera [Read the full story] …

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Interview with GTBank on their Use of Social Media

From Afrinnovator.com, an interview with GTBank on their use of social media…

A few weeks ago Afrinnovator featured GTBank, the Nigerian bank that is pushing it’s use of New/Social Media as a way of building it’s brand and connecting with it’s clients (or in this case audience).

GTBank are clearly trend-setters for corporations in Africa. We found it interesting that a bank had spent so much effort and gone to so much detail to create a strong online brand presence on social networking sites such as Facebook and Twitter.

So what did we do? Well, we did the obvious thing! We sought an interview with GTBank on their use of social media (don’t you just love us!)… why would a bank want to use Social Media? Are their efforts bearing any fruits? What lessons have they learnt along the way?

Lola Odedina, the Head, Communications & External Affairs at GTBank, oversees the Brand Management, Media Relations & New Media development for GTBank & all subsidiaries. She answered these and other questions regarding this innovative use of ‘social tools’ to enhance her company’s brand.

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Your Free Pass to Mobile Web EA

… Well, at not exactly free to attend the event :)

Afrinnovator.com will live blog the event on both days. So stay tuned to the website and keep a close eye on the Twitter account for a minute by minute account of what’s happening on the ground at the event.

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Writing

If you follow this blog you may have noticed the frequency of posts has not been so high in recent times. I have been focusing a lot of my writing on Afrinnovator.com one of my startups. Afrinnovator.com focuses on highlighting tech, innovation and startups in Africa. You will find a lot of information about what’s happening in Africa with social media, events, cool stuff, interviews with startup founders and other influencers in local communities all around Africa. We like to think of it as being a bit like Mashable.com but the content is African, after all, who else will tell our story if we don’t tell it ourselves?

You can follow Afrinnovator on Twitter

Join the Facebook Fan Page

Subscribe to the feed and keep up to the minute on all new content.

I will of course keep writing here and the frequency should pick up a bit more. :)

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Success is a Two Way Street

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Philosophy + Blogging = ?

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Will’s Wacky Introduction to New/Social Media/Networking – in plain English , or Not

Act 1, Scene 1


Hey, I just came from this conference where every one was talking about social networking, and social media, and new media… What does this all stuff mean?

Well, according to Wikipedia:

Social media (http://en.wikipedia.org/wiki/Social_Media) is media designed to be disseminated through social interaction, created using highly accessible and scalable publishing techniques. Social media uses Internet and web-based technologies to transform broadcast media monologues (one to many) into social media dialogues (many to many). It supports the democratization of knowledge and information, transforming people from content consumers into content producers.

social network service (http://en.wikipedia.org/wiki/Social_Networking ) focuses on building and reflecting of social networks or social relations among people, e.g., who share interests and/or activities. A social network service essentially consists of a representation of each user (often a profile), his/her social links, and a variety of additional services.

New media (http://en.wikipedia.org/wiki/New_Media) is a term meant to encompass the emergence of digital, computerized, or networked information and communication technologies in the later part of the 20th century. Most technologies described as “new media” are digital, often having characteristics of being manipulatable, networkable, dense, compressible, interactive and impartial.

Wow, do you like cram wikipedia?

Well, yeah, sort of. I do it as a pastime when I’m bored. Open a random Wikipedia article and cram it!

Ok…. Weird!!!

Hey! So Facebook is Social Media?

Nope.

Err… Twitter Social Media?

Nope.

I have a business. What does all this new/social media/networking stuff have to do with me? I just care about my revenues; does it still mean something to me?

Your clients….?

But I don’t care about my clients. Wait! Those are the guys who give me my revenues right?

Exactly!

So with Facebook and Twitter and all these things I can make revenues!

Err… sorta…

Ok, I think am beginning to understand.

Good

To successfully take my business to the next level through this social mumbo jumbo I just need a Facebook account.

Nope

I need… a Twitter account.

Nope

Aha! I’ve got it I need a website!

Oh boy! You don’t already have one of those?

Well…. Err, we have a web page!

Arrrgrgrgghghgh!

Ok, so what do I need?

You need to be human.

Huh?

Yup. Human. Say it with me… ‘humaaaaaaan’

You’re weird…. What does that have to do with anything?

Well, if you’re human you are necessarily social. You can relate with other human beings. You can empathize with them (and sympathize as well). Most importantly you can carry out a conversation.

Huh? You lost me!

“Social” media/networking is more about the “social” than the “media and networking”. It’s about connecting with real people who use your product or service and listening to them and talking with them (not to them or at them).

Facebook, Twitter, YouTube etc etc are just mediums to reach out to this audience and interact with them. That’s why it’s called social MEDIA i.e. mediums of expressing the social nature of human beings. Otherwise it would have been called something else, like err… err… Ok, I’m blank!

… to be continued…

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